‘Enter Tradesman:’ Metallica’s nonprofit teams with Carhartt for construction trades recruitment

Kennith Bogan

Dive Transient:

  • Workwear model Carhartt has teamed with All In just My Arms, a nonprofit started by the associates and management of major metallic rock band Metallica, in an exertion to recruit a new generation of employees into the trades.
  • Carhartt declared it will donate all on the net sales on Labor Day to AWMH’s Metallica Students, an initiative to support students discover competencies and solutions as they enter trade universities and courses.
  • The holiday marketing campaign recreates a 1981 “Musicians Desired” ad, positioned in a Los Angeles newspaper by Metallica drummer Lars Ulrich, that eventually led to the development of the band. 

Dive Insight:

The two-and-a-half-minute video clip demonstrates the band members, rather reminiscent of Earth War II-era recruitment endeavours, conversing about the importance of the qualified trades. Through the ad, pupils and career seekers are directed to stop by Carhartt’s web-site to find out a lot more about

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