August 3, 2021

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Trendy Luxury

Writing Copy That Sells High-End Homes

A good household description can make the residence appeal to a array of buyers, but luxury households generally have a defining type. If so, emphasis on that home’s uniqueness.

NEW YORK – Diane Hartley, Institute for Luxury Home marketing president, gives a approach for composing successful genuine estate copy for significant-conclusion homes:

  • Contemplate how a specified home ought to be framed. “While it’s typically a very good thought to allow for the purchaser to photo themselves in the home by holding the description imprecise, in some cases it allows to get particular,” Hartley writes. “Especially for houses with defining characteristics, test framing them accordingly.”
  • Select a title that grabs the supposed audience’s interest. Hartley suggests “using one of a kind adjectives, or at least adjectives other than ‘beautiful,’ ‘awesome’ or ‘amazing,’ as they will make the title stand out.” The purpose is to hook the reader and entice them to do extra exploration.
  • Pack in specifics devoid of shedding coherence. Hartley suggests using tactile and vivid term alternatives. “When composing true estate descriptions, test actively playing off the photos to build the most cohesive copy,” she suggests, introducing that the photos ought to depict the capabilities stated in the copy.
  • Use buzzwords the viewers is searching for – and verbs that emphasize motion in buy to generate a feeling of urgency.

Resource: RISMedia (07/15/21) Hartley, Diane

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